Roy E Flora

Chief Operating Officer
US Franchise Systems, Inc. (USFS)


Roy E. Flora, Chief Operating Officer of Atlanta, GA based US Franchise Systems, Inc. (USFS) (, parent company of the franchisor of the Microtel Inns & Suites and Hawthorn Suites hotel brands. Flora is an accomplished operations executive and well known in the industry. He has spent his entire 38-year career in virtually every phase of the hotel franchise business, and was with Holiday Inn Worldwide for over 20 years, beginning in 1970 as Director of Projects Development and System Administration. He completed his tenure as Corporate Director of Business Relations for Holiday Inn Worldwide overseeing the administrative and legal processes relative to the various divisions, subsidiaries and operating units including the Holiday Inn, Hampton Inn, Embassy Suites and Homewood Suites hotel brands. He was subsequently a member of the International Society of Hospitality Consultants (ISHC) and served as a franchise consultant and litigation expert for such hotel companies as Bass Hotels & Resorts (Intercontinental), Best Western, Ramada, Howard Johnson, Days Inn, Sholodge and Sheraton, as well as franchisee entities and companies outside the hotel industry such as Shell Oil and Dairy Queen.